When I began my journey into the world of building a brand, I had no idea what to call myself….or my business. There were so many different sides to me and what I had to offer that it became a never-ending battle of finding the “perfect” name. And I was stuck there, for a long time. There is nothing worse than getting taken down by perfectionism. How could I possibly narrow it down to just one particular thing? Finding a “business” name to embrace all of me, my quirks, my beliefs, my services, my personality, my ideas….products,etc. was wearing me down and keeping me at square 1.
I knew what I wanted to create. I knew how I wanted to make people feel. I wanted to be real. I wanted to build trust. I wanted to be relatable. I wanted people to like me for me….like the way I feel about Marie Forleo, Oprah Winfrey, Dr. Wayne Dyer, Gabby Berstein, Darren Hardy, Joel Osteen and so many more amazing people. I noticed what they meant to me. They were my buddies. I knew them on a first name basis. That’s what I wanted too. Which is why I chose to keep my name…with a twist of course.
I choose to be a person….a representative of all of the different things that I love to do and create, from course creation to family time. I want to build a friendship with my audience. I want them to feel like they really know me. Business Michelle is the same as dance mom, taxi mom, wife, teacher, artist, speaker….you get the picture. No need to put on different hats. People connect with people. True authentic connection builds trust. Trust and network marketing are key.
I am so happy to share with you how I came up with my name for my business and what it means to me. I am a business woman with a lot of heart. I can stand a gimmick and I thought long and hard about how I could portray that to the people that I love and serve.
Michelle Marie Lifestyle Revolutionist!
Yes, my first name is Michelle. My middle name is Marie. That part was easy. I didn’t want to use a last name. No story behind it. I just didn’t really dig either my married or my maiden name. (Sorry hubby…..love you <3) Michelle Marie sounded nice and I liked it the way that it was. Simple. Uncomplicated. Like me. 🙂
The next part of the story is my favorite! I am a HUGE history buff and I especially love the American Revolution. A time of change. I read a LOT about the players in the revolution and I saw what could happen with perseverance, faith and passion. I saw that in myself. I knew that in my soul I was going to do something really huge. It’s a continuous whisper that won’t let me sit still. It’s why I keep going and challenging myself to be do more…to be better…to inspire…and to create change. To help others discover their strengths and to focus on their uniqueness. To embrace who we are and to realize that each and every one of us are a masterpiece. From the very beginning of my existence, I knew that there was no real way to DO something. I never understood why we had to follow along…like a sardine. And try to fit in. To be like everyone else.
And THIS is where the second part of my name comes into play…Lifestyle. We are in a place in time where we can do anything that we want to do. ANYTHING. Never before has there been such a time of opportunity for the individual. For the entrepreneur. For the person that has something…which we all do…that someone else needs and to be able to reach people on a global level. No longer are we competing with the other shops or services in our own towns. This is HUGE. And for those of us that want to make changes and learn how we can leverage this in order to create a life that we LOVE …it is a blessing! A gift. No longer do we need to follow the 9-5 grind just to wake up and do it again the following day. No longer are the weekends the day to look forward to. Every day is a day to look forward to when you have the freedom of creating a life that is extraordinary. It’s a change in lifestyle and I’m leading the pack of brave pioneers that know there is a better way.
So, a Lifestyle Revolutionist…me…Michelle Marie…is a an introverted dark haired chick that has been called to step out of her comfort zone to help people discover their passion and to believe in themselves while building a business and a life filled with laughter, service, true connection and authentic joy. It is my honor to help individuals create a life that they love, spend time with the people that they love and be of service to others. It;s what feels right. It’s what my soul tells me that I have to do. I’m lead by my heart.
When choosing the name of your business, or your brand, think carefully about who you are and how to want to present yourself to the world. Don’t worry about what people think. Be you. You are the CEO of your life. Do what you love. Be who you love and share the love with others.
It’s a Lifestyle Revolution! Are you coming or what?
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